Jose Borghi’s Journey in the Advertising Industry

Born in PresidentePrudente, Jose Borghi never dreamt of a career in advertising. However, all that changed when he was invited by her sister to help her choose the right path in Cannes. On the way, the two siblings came across beautiful commercial displays. The sparkling scenery sparked a new desire in the future advertising icon. Jose Borghi’s career path had been changed.

Jose wanted to understand the advertising industry and know the various tricks that have helped agencies and companies to succeed. He decided to join PUC-Campinas, an advertising college. Education equipped him with the necessary advertising skills. However, he could not implement his ideas due to financial constraints. To this end, he sought to first work for other advertising agencies so that he could raise the capital that he needed as continued to gain more experience in the field. He first rendered his services for Standard Ogilvy as an editor. The advertising icon also worked for other to advertising agencies. With the passage of time, the desire to establish his own firm became more pronounced. This opportunity did not take long to knock on his door. Later, Jose met Erh Ray who helped him found BordhiErh. The two met when Jose was working for Talent $ Leo Burnett, an ad agency.

Despite numerous challenges, especially inadequate capital, the two focused on pushing the company forward while looking for investors. In 2006, Mullen Lowe collaborated with the duo to found a new business named Borghi Lowe. The company has since changed its name to Mullen Lowe Brasil following a new partnership deal. The corporate restructuring took place in 2015. The new partnership saw Jose Borghi become one of the company’s two chief executive officers. The other CEO is Andre Gomes. Various institutions in the advertising industry have recognized Jose’s efforts through awards and accreditation. Borghi has also spearheaded memorable campaigns such as the Mammals of Parmalat and more information click here.

A Look At How Waiakea Hawaiian Volcanic Water Became So Popular

Ryan Emmons was looking at the bottled water industry and saw that no one was offering a product that was composed of socially conscious ideas. The idea came to him that if he could offer a water that was sustainably sourced and healthy, packaged in environmentally friendly components, and gave back to the community he could create a niche in the industry.

His answer to this was Waiakea Water which, since founded the company in 2012, has met huge success and is a company who’s value has since grown by over 4000% and is now valued at $10 million.

There aren’t a lot of new ideas in the premium bottled water industry. As Emmons, who at the time was 22, discovered when trying to found his business almost everyone that is a decision maker in the industry is over the age of 50. This led him to meet up with other young entrepreneurs trying to break into the industry with new ideas of how to improve the industry.

Forbes revealed to us that Ryan Emmons sources his water from Waiakea springs that are filtered through the volcanic rock of the active volcano on the Big Island in Hawaii, Mauna Lao Volcano. As the water passes through it picks up extremely healthy minerals such as calcium, potassium, and magnesium while also being alkaline and rich with electrolytes.

As one of the three social conscious propositions of the company they give 650ML in clean water to a disadvantaged village in Africa for every bottle they sell. The water is provided through the charity they partnered with, PumpAid. So far they have donated over 500 million liters of water.

According to Crunchbase, the third way that they make Waiakea water socially conscious is the packaging. The water is bottled in Long Beach, California and the emissions that trip produces is offset by how they package their product.

The bottle are made of 100% recycled bottles which results in 85% less energy being expended to create them. Emmons has commented that they have created something that really strikes a chord with consumers in the way they responsibly provide their product.

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Eric Lefkofsky Loves Reliable Solutions

The passion for business started in college when Eric Lefkofsky was still a student at the University of Michigan. Over the years, his passion has remained evident and today he is a co-founder of a number of companies and a role model American business entrepreneur. He runs different companies based on the idea of providing the necessary answers people seek to have in life. Today, Lefkofsky is the Chief Executive Officer and co-founder of Tempus. In Groupon, he serves as the founder and chairperson while in Echo Global Logistics and Lightbank, Lefkofsky serves as the co-founder. He has also sharpened his skills by working in Mediaocean, Innerworkings and even in Uptake. He is also passionate about transforming every business venture with the use of technology. He believes conventional businesses can be transformed in order to provide the necessary solutions the 21st generation requires.

Eric Lefkofsky attended the University of Michigan where he graduated with honors. He also continued to study law at the University of Michigan Law School. After graduating, he decided to venture into business. He started by borrowing money to get the capital he needed. He also started an online business by the name Starbelly. It was later sold in 2000 to a company called Halo Industries. In 2001, Lefkofsky began a company to provide print procurement services. The success at InnerWorkings gave him the passion for beginning a teaching career at DePaul University. Today, Lefkofsky is also a published author of the book, Accelerated Disruption, on how businesses are affected by growth in technology.

The Tempus Health Company

Tempus is a firm that provides the necessary support and information to health practitioners. In the process, the health experts can make reliable and data-driven decisions. This is achieved through the provision of genomic sequencing services and clear analyses of molecular data to enable medical experts to make the best decisions. In the process of gathering more data, medical experts are able to advance research programs in order to make treatment better. Over the years, the company has also come up with a way of battling cancer through the use of a special operating system and more information via twitter.

Lefkofsky Foundation

Lefkofsky and his wife Elizabeth started a foundation in 2006. They decided to form a charitable trust in order to support charitable events, education, and research. Over the years, the focus of the Lefkofsky Foundation is to support children. Since it was started to date the foundation has become of great help to over 50 companies.

Shiny Bouncy Hair With Wen By Chaz

People that want beautiful hair need to know what it takes to keep the hair in good condition. For one thing, beautiful hair is grown, but it takes a lot of punishment from the chemicals that women put in their hair from shampoos and conditioners. This is especially true of the cheap shampoos that have been stuffed with fillers and other types of chemicals that are actually harmful to the hair over time. This often results in women dealing with hair that has a lot of breakages and other types of damages that could leave it looking less than satisfactory to them.

Fortunately, Wen by Chaz offers an alternative for women. This formula comes from natural sources. There are no chemicals that will damage the hair. Therefore, people will be able to enjoy the benefits of not only full hair, but also shiny and overall healthy hair. People will not only love their own looks, but they will also be noticed by other people for how healthy and beautiful their hair looks. This will give them an even greater confidence boost than without the shampoo. However, there is always something people need to do before they try out any new product they see.

One of the best things that could be done before trying out a product is to look up information on the products. There is a lot of information on Wen by Chaz available from sources like Bustle. There are people that have tried out this product and reported their results on the websites. This allows people to look up the information themselves and determine whether or not they want to try the product for themselves. The good news is that people who have tried this product have experience improvement in the condition of their hair. Therefore, Wen is a legitimate product. Wen products are available online on Amazon, website and other retail outlets.

For more information, visit the Wen Facebook page and subscribe to the Wen channel,


UKV PLC Embraces The Wine Industry With Modern Solutions

Wine has been among products that have for centuries maintained their value and appreciated in demand. There are different wine varieties and depending on users, each is designed to cater for the needs of a specific market. While dealing with the distribution and sale of wine, it is vital to understand the different types of markets that are available across the world and how each appreciates the product.

UKV PLC has for the last 10 years been providing solutions to the industry to help distributors and producers to channel their products to the market easily. UKV PLC is renowned for their careful selection criterion that delivers superior brands and quality wine varieties.

Enhanced storage mechanisms
Storage is a vital stage in the production and distribution of wine that cannot be overlooked if one wants to have the best performance when dealing with the product. Lack of proper storage could lead to damages and losses to the tune of millions and no one wants such an outcome in business. UKV PLC offers modern and reliable solutions that allow unique and reliable storage for the products. Through their channels, UKV PLC ensures all parameters like temperature that are vital during storage are looked into carefully.

Distribution and linking channels
Getting wine to the market is another task altogether. There are many problems that bar companies from easily distributing their wine after producing the product. This is what UKV PLC has been working to alleviate by delivering superior channels that are connected to brokers, who are able to identify the specific markets to which a product can be delivered. Each market is different and will identify with a certain taste of wine, so brokers research this information and identify all areas where a wine variety can sell easily. UKV PLC has honesty and reliable brokers situated in various regions.

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