Born in PresidentePrudente, Jose Borghi never dreamt of a career in advertising. However, all that changed when he was invited by her sister to help her choose the right path in Cannes. On the way, the two siblings came across beautiful commercial displays. The sparkling scenery sparked a new desire in the future advertising icon. Jose Borghi’s career path had been changed.
Jose wanted to understand the advertising industry and know the various tricks that have helped agencies and companies to succeed. He decided to join PUC-Campinas, an advertising college. Education equipped him with the necessary advertising skills. However, he could not implement his ideas due to financial constraints. To this end, he sought to first work for other advertising agencies so that he could raise the capital that he needed as continued to gain more experience in the field. He first rendered his services for Standard Ogilvy as an editor. The advertising icon also worked for other to advertising agencies. With the passage of time, the desire to establish his own firm became more pronounced. This opportunity did not take long to knock on his door. Later, Jose met Erh Ray who helped him found BordhiErh. The two met when Jose was working for Talent $ Leo Burnett, an ad agency.
Despite numerous challenges, especially inadequate capital, the two focused on pushing the company forward while looking for investors. In 2006, Mullen Lowe collaborated with the duo to found a new business named Borghi Lowe. The company has since changed its name to Mullen Lowe Brasil following a new partnership deal. The corporate restructuring took place in 2015. The new partnership saw Jose Borghi become one of the company’s two chief executive officers. The other CEO is Andre Gomes. Various institutions in the advertising industry have recognized Jose’s efforts through awards and accreditation. Borghi has also spearheaded memorable campaigns such as the Mammals of Parmalat and more information click here.