Luiz Carlos Trabuco Cappi is a name that is popular in the banking and insurance sectors in Brazil. Luiz Carlos Trabuco Cappi started his professional career as a clerk in a small insurance company immediately he graduated from Sao Paulo University. He has been working for Bradesco for over 38 years now. Luiz Carlos Trabuco Cappi is serving as the fourth president of the private Bradesco bank. In fact, he has striking skills in banking and insurance that has helped to grow the economy of Brazil over the years.
Luiz Carlos Trabuco Cappi is an influential and hard working CEO. Unlike other bank CEOs, Luiz Carlos Trabuco Cappi has been able to successfully handle Brazil’s largest financial projects. His opinions are closely followed by the government, business people, and political leaders. For instance, anything he says is extensively covered in magazines and other media platforms. Truth be told, Luiz Carlos Trabuco Cappi has an elevated position in the economic life of Brazil.
Luiz Carlos Trabuco Cappi was appointed as the president of Bradesco because he understood Bradesco’s working culture well. Besides, with over 38 years at Bradesco, Luiz Carlos Trabuco Cappi has severed as vice president and a board member in the exclusive bank before becoming president. He took leadership of the bank from the 65-year old Cypriano. Actually, Bradesco bank only allows presidents with below 65 years. Alongside his skills and experience, Luiz Carlos Trabuco Cappi was the best choice for Bradesco since he was only 57 years old. However, Cypriano left the bank with an impressive history of multiplying the value of the bank’s market shares by three times; from US $ 5 billion to US $ 30 billion.
Immediately after taking control from Cypriano, he developed plans to transform the organization since it was not in good shape under the administration of the retired Cypriano. First, he developed strategies to increase customer coverage by lowering interest rates at the bank. Second, he made plans to acquire small banks surrounding them. In addition, he purchased HSBC branch in Brazil which later created a huge impact in the shares of gigantic banks like Itaú Unibanco and Banco do Brasil. Speaking with financial analysts, the organization under the leadership of Cappi Luiz Carlos Trabuco showed their commitment to opening more than 211 branches countrywide in the future.
While working at Bradesco Seguros, Luiz Carlos Trabuco increased market shares from 23% to 25%. Interestingly, in that year, Seguros Insurance firm which is an extension of Bradesco, bank contributed to 35% of the total profits earned by the firm. Precisely, he worked for Bradesco Seguros for 6 years. In addition, his optimistic nature and determination have earned him many awards and reputation. For instance, since he started working as a CEO at Bradesco, he has been honored twice as an Insurance Personality of the Year. In 2015, he also received an award of the Best Entrepreneur of the Year from Dinheiro. Lastly, under his administration, Luiz Carlos Trabuco Cappi doubled market shares to 25% from 12%. This was a great achievement to him because Bradesco became the largest sold shares in Latin America.
Unlike other incompetent and lazy CEOs, Luiz Carlos Trabuco Cappi lives a humble life with simple habits. As a role model, he arrives at work at 7 o’clock in the morning and works until late 6:00 pm. On his way home, he extends his professional duties by attending business dinners with his colleagues and clients if any. For that reason, many government superiors owning financial institution have on several occasions tried to convince him to leave Bradesco in vain. For example, he declined the invitation by President Rousseff to chair the Ministry of Finance. Actually, his close associates believe that he can only work for Bradesco in his entire life because of his extraordinary loyalty to the firm.
Learn more about Luis Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2014/03/1425150-luiz-carlos-trabuco-e-eleito-vice-presidente-do-conselho-do-bradesco.shtml