William Saito’s entreats entrepreneurs to step outside of their proverbial comfort zone

Growing up as a Japanese-American in East Los Angeles county during the 70’s and 80’s; not much of William H. Saito’s early childhood experiences could have prepared him for the unparalleled business successes that would define much of his adult life. But Saito does does believe that fate favors the bold and may partially explain why he has experienced so many triumphs when many of his business contemporaries have failed. Saito had no idea that his teen interest in then fledgling tech arena of IT cyber-security would later lead him as a college student to create I/O Software Inc.,—an innovative IT Security Software company. I/O developed groundbreaking biometric and identity authentication systems; becoming one of the early global pioneers to offer this technology. Microsoft later acquired the I/O patented software and integrated it into all future Windows operating systems. Saito became the golden boy of startup businesses and was named by Ernst & Young as the 1998 recipient of it’s Entrepreneur of the Year Award. Never content to rest on his laurels; Saito did a reinvention of sorts and turned his vision east towards his familial place of origin—Japan.


He leveraged his prior IT security software business expertise to become a trusted IT security advisor to many higher ups in the Japanese government; including then Prime Minister, Shinze Abe. Saito’s acumen was widely sought after in Japan, and he eventually found himself working as an advisor within various governmental agencies. One of the most notable was his advisory role within the National Diet Committee—the agency that had been assigned the daunting task of investigating the recent 2011 Fukushima Nuclear leak. After eventually finding as much success in the public sector as he had previously enjoyed in private enterprise; Saito’s achievements were once again publicly lauded when he received the 2011 Young Global Leader Award at the World Economic Forum.


Never one to shy away from a challenge; Saito eventually chose to pursue the previously uncharted arena of academia; becoming a professor at Japan’s University of Agriculture and Technology. He also eventually committed to sharing his vast experience, insight and successes with prospective entrepreneurs and became a published author—another achievement in a long list. These days William Saito has a renewed passion and commitment to helping start up business owners navigate the often treacherous waters of venture capitalism. He fervently believes that fate favors the bold and points to the fact that the most successful business start ups have found that success during the most depressed of economic times. And, it’s not really surprising that Saito would entreat small biz startups to step outside their proverbial comfort zone—his entire life exemplifies this credo.

Read his work on Bloomberg.

Luiz Carlos Trabuco Cappi’s Accomplishments At Bradesco

Luiz Carlos Trabuco Cappi is a name that is popular in the banking and insurance sectors in Brazil. Luiz Carlos Trabuco Cappi started his professional career as a clerk in a small insurance company immediately he graduated from Sao Paulo University. He has been working for Bradesco for over 38 years now. Luiz Carlos Trabuco Cappi is serving as the fourth president of the private Bradesco bank. In fact, he has striking skills in banking and insurance that has helped to grow the economy of Brazil over the years.

Luiz Carlos Trabuco Cappi is an influential and hard working CEO. Unlike other bank CEOs, Luiz Carlos Trabuco Cappi has been able to successfully handle Brazil’s largest financial projects. His opinions are closely followed by the government, business people, and political leaders. For instance, anything he says is extensively covered in magazines and other media platforms. Truth be told, Luiz Carlos Trabuco Cappi has an elevated position in the economic life of Brazil.

Luiz Carlos Trabuco Cappi was appointed as the president of Bradesco because he understood Bradesco’s working culture well. Besides, with over 38 years at Bradesco, Luiz Carlos Trabuco Cappi has severed as vice president and a board member in the exclusive bank before becoming president. He took leadership of the bank from the 65-year old Cypriano. Actually, Bradesco bank only allows presidents with below 65 years. Alongside his skills and experience, Luiz Carlos Trabuco Cappi was the best choice for Bradesco since he was only 57 years old. However, Cypriano left the bank with an impressive history of multiplying the value of the bank’s market shares by three times; from US $ 5 billion to US $ 30 billion.

Immediately after taking control from Cypriano, he developed plans to transform the organization since it was not in good shape under the administration of the retired Cypriano. First, he developed strategies to increase customer coverage by lowering interest rates at the bank. Second, he made plans to acquire small banks surrounding them. In addition, he purchased HSBC branch in Brazil which later created a huge impact in the shares of gigantic banks like Itaú Unibanco and Banco do Brasil. Speaking with financial analysts, the organization under the leadership of Cappi Luiz Carlos Trabuco showed their commitment to opening more than 211 branches countrywide in the future.

While working at Bradesco Seguros, Luiz Carlos Trabuco increased market shares from 23% to 25%. Interestingly, in that year, Seguros Insurance firm which is an extension of Bradesco, bank contributed to 35% of the total profits earned by the firm. Precisely, he worked for Bradesco Seguros for 6 years. In addition, his optimistic nature and determination have earned him many awards and reputation. For instance, since he started working as a CEO at Bradesco, he has been honored twice as an Insurance Personality of the Year. In 2015, he also received an award of the Best Entrepreneur of the Year from Dinheiro. Lastly, under his administration, Luiz Carlos Trabuco Cappi doubled market shares to 25% from 12%. This was a great achievement to him because Bradesco became the largest sold shares in Latin America.

Unlike other incompetent and lazy CEOs, Luiz Carlos Trabuco Cappi lives a humble life with simple habits. As a role model, he arrives at work at 7 o’clock in the morning and works until late 6:00 pm. On his way home, he extends his professional duties by attending business dinners with his colleagues and clients if any. For that reason, many government superiors owning financial institution have on several occasions tried to convince him to leave Bradesco in vain. For example, he declined the invitation by President Rousseff to chair the Ministry of Finance. Actually, his close associates believe that he can only work for Bradesco in his entire life because of his extraordinary loyalty to the firm.

Learn more about Luis Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2014/03/1425150-luiz-carlos-trabuco-e-eleito-vice-presidente-do-conselho-do-bradesco.shtml