Ryan Emmons was looking at the bottled water industry and saw that no one was offering a product that was composed of socially conscious ideas. The idea came to him that if he could offer a water that was sustainably sourced and healthy, packaged in environmentally friendly components, and gave back to the community he could create a niche in the industry.
His answer to this was Waiakea Water which, since founded the company in 2012, has met huge success and is a company who’s value has since grown by over 4000% and is now valued at $10 million.
There aren’t a lot of new ideas in the premium bottled water industry. As Emmons, who at the time was 22, discovered when trying to found his business almost everyone that is a decision maker in the industry is over the age of 50. This led him to meet up with other young entrepreneurs trying to break into the industry with new ideas of how to improve the industry.
Forbes revealed to us that Ryan Emmons sources his water from Waiakea springs that are filtered through the volcanic rock of the active volcano on the Big Island in Hawaii, Mauna Lao Volcano. As the water passes through it picks up extremely healthy minerals such as calcium, potassium, and magnesium while also being alkaline and rich with electrolytes.
As one of the three social conscious propositions of the company they give 650ML in clean water to a disadvantaged village in Africa for every bottle they sell. The water is provided through the charity they partnered with, PumpAid. So far they have donated over 500 million liters of water.
According to Crunchbase, the third way that they make Waiakea water socially conscious is the packaging. The water is bottled in Long Beach, California and the emissions that trip produces is offset by how they package their product.
The bottle are made of 100% recycled bottles which results in 85% less energy being expended to create them. Emmons has commented that they have created something that really strikes a chord with consumers in the way they responsibly provide their product.
Learn more about Waiakea Water: http://www.charmcitybeverage.com/water/waiakea-hawaiian-volcanic-water