The Richmond, British Columbia-based company, Organo Gold has turned the art of selling products people consume on a daily basis into a multi-million dollar industry thanks to a unique ingredient contained in each and every item it sells.
All of Organo Gold’s products contain Ganoderma, a substance found in the Ganoderma mushroom, which is primarily indigenous to Asia and grows in wooden trees and logs. Ganoderma is considered a powerful, ancient Chinese herb that has been used in that nation’s traditional medicine practices for centuries.
Organo Gold offers consumers the opportunity to purchase products like a variety of coffees and teas, brewing cups, grape seed oil, spore powder, mycelium and personal care items such as soap and toothpaste through direct sales. In 2013, Organo Gold turned more than $213 million in revenues.
Success in business or in marketing products containing Ganoderma is nothing new to Organo Gold’s founder and Chief Executive Officer (CEO) Bernardo Chua, and his career stats are evident of that. The Philippines-born Chua has Chinese ancestry and knew, from an early age, the wonders of Ganoderma. He first found success selling the product as an executive for the Philippines-based corporation Gano Excel. It was there, Chua mastered the art of direct sales.
Chua, however, always yearned to introduce Ganoderma to the western world, a point he talked about in many public speeches, and once he founded Organo Gold in 2008, began an aggressive direct sales campaign. Seven years later, the company maintains operations in forty-four countries, spread out across six continents; has risen to become the fifty-fifth largest direct sales company in the world and made Chua one of the most successful Asian-born businessmen in history.
Chua’s remarkable success has been awarded. Organo Gold has been bestowed Direct Sales Company of the Year on five separate occasions. In addition, Chua received the prestigious personal accolade, the Dangel ng Bayan Award for Business and Industry from the Joint Twenty-Second Annual People’s Choice and National Consumers Quality Awards in 2014.